As the internet turns into a platform which is being used by human
beings to solve all kinds of their problems and daily requirement, consumer
behaviour across the globe has gone through a major change. Companies, firms
and organisations are now investing a grand sum of money and time into
marketing their website on the World Wide Web, so that they are able to get a
wider clientele and also get more visible on the internet. Now before we
discuss the importance of email marketing as a tool for SEO we shall first try
to understand the meaning of the two terms i.e. SEO and email marketing.
SEO or search engine optimisation is the technique which is used
to increase the visibility of a certain website on the listings generated by
various search engines on the internet. These listings are basically are of two
types – organic and non organic. By organic listings, we mean that these are
nonpaid listings which rank the website according to the quality of content
they carry within themselves. While nonorganic listings are those listings for
which companies and ecommerce websites pay the search engines, so that the link
or the name of the website gets a better or higher rankings on the list
prepared by these search engines. When an internet marketing company takes up the
project of SEO for a certain internet website they strive to increase their
inbound links and back links. The team of SEO specialists also involve
themselves in some editing of content already existing on the website of the
client as well as generation of new content which can help in increasing the
visibility of the website on search engines. SEO specialists also play with
keywords and generate appropriate keywords which can again lead to a better
search engine ranking. Aksinteractive.com is the best seo company in India.
With seo and Email marketing services we also providing website
development services, aksinteractive.com is also a web development
company India.
Email Marketing is a
marketing strategy which is used to keep the consumer base engaged with the
brand or company. This is done by sending mails to the inbox of subscribers and
consumers, these mails contain relevant information about the company or brand. In email marketing, the team basically aims
at keeping the customers in the loop by providing them frequent updates about
what is going on the website. For example, if there is sale going on then mails
are sent to subscribers inviting them to the website so that they can also
avail exciting discounts and offers. Email marketing also enhances the quality
of web traffic and also the no of visitors to a certain website. Therefore,
many SEO specialists make use of email marketing while they plan a strategy to
increase the visibility of a certain website on various search engines.
